New Delhi: E-commerce is gaining popularity in rural areas, says the fourth edition of eBay’s annual Census Guide.
The survey finds that over 1,267 rural hubs are transacting online with one out of every 10 purchased from rural India as well as 1 out of every 20 sales from rural India.
It was also revealed that every minute sees four buyers making purchases at the Indian subsidiary of the American internet consumer-to-consumer company.
The top five states with the most transactions were Maharashtra, Delhi, Tamil Nadu, Karnataka and Andhra Pradesh.
Metro cities contribute to 51 per cent of the purchase, Tier II and III cities contribute 40 per cent and rural India, 9 per cent.
According to the survey, the top brands sold online are Sony, Nokia, Samsung, Apple, and Reebok.
The survey also found that women are getting increasingly addicted to online shopping.
Across the country, the top exported items from India on eBay are solitaire pendants, wrist watches, DVDs, Indian Commonwealth stamps, natural and homeopathic remedies, PC games, sarees, lampwork, crystal and mineral specimens and belly dancing apparel.
Delhi was active in buying body art, Mumbai had a fancy for handbags, Bangalore opted for maximum number of webcam, Jaipur chose to buy a record number of fashion socks, Ahmedabad imported the most nuts and seeds, and Kolkata picked up the highest number of calling cards, among others.
